Credit
撰文Seo Seongdeok(Music Critic)
设计Kim Minkyoung

Morgan Wallen’s album “I’m The Problem” maintained its No. 1 streak for a sixth consecutive week. Wallen has topped the “Billboard” 200 a total of 35 times. This gives him the 15th most in history, tied alongside Eminem and Prince. If he continues to hold onto No. 1, he can tie himself up with Drake (37 weeks), the Rolling Stones (38 weeks), Elton John (39 weeks), and Adele (40 weeks).

“Problem” moved 177,000 units over the week, a strong showing with only a 5% decline from the previous week. This is the highest figure for an album in its sixth week since Adele’s “25” recorded 363,000 units in January 2016. The album was again streamed over 200 million times. Streams alone accounted for 150,000 units. It’s likely Wallen’s album will continue to hold the top spot for the foreseeable future. Now, let’s take a look at how it’s done across the various charts.

Benson Boone’s sophomore album, “American Heart,” debuted at No. 2 with 61,000 units. His first album, “Fireworks & Rollerblades,” peaked at No. 6 last April with 58,000 units. Boone has set a personal record for both peak position and sales with his latest album. Interestingly, figures were split right down the middle between streams and sales. 40 million streams translated to roughly 30,000 units, putting it at No. 5 in streaming, and it also sold around 30,000 copies, making it No. 1 in sales.

At No. 3 was reggaeton superstar KAROL G’s “Tropicoqueta.” The album moved 57,000 units, with a heavy streaming push. Streamed some 75 million times for 54,000 units, it was No. 2 on the Top Streaming Albums chart. Album sales accounted for 2,000 units.

Also debuting in the Top 10 was the soundtrack to the buzzworthy Netflix animated film “KPop Demon Hunters,” which was No. 8. It’s the only soundtrack album to break into the Top 10 so far this year. The album moved 31,000 units over the week. Streaming accounted for 27,000 from around 37 million streams. This placed the soundtrack at No. 10 on the Top Streaming Albums chart. The album sold 3,000 copies, putting it at No. 18 on the Top Album Sales chart. Currently, the album can only be purchased digitally, but they started taking preorders for physical copies after the movie and its fictional K-pop group proved exceptionally popular. The last soundtrack to chart in the Top 10 was “Wicked,” which peaked at No. 2 in December. For reference, “Wicked” was being streamed some 68 million times a week at its peak.

Despite the film coming out on June 20—a Friday—and streaming momentum not really picking up until the following Monday, the soundtrack performed admirably. Streaming is expected to surge even higher in its second week, potentially leading to a further climb up the chart. Preordered physical copies of the album are set to ship out on August 8. If Netflix manages to keep interest in both the movie and its songs high over the coming weeks, the added boost from physical album sales could push the soundtrack to surpass expectations on the charts.

Alex Warren’s single “Ordinary” topped the Hot 100 for a fourth week. Streams reached 19.8 million but have been showing a slight decline each week. That said, it rose from No. 4 to No. 2 on the Top Streaming Songs chart. Sabrina Carpenter’s song “Manchild” and “Just In Case” by Morgan Wallen each dropped down a spot. Airplay for “Ordinary” increased by 4%, keeping it at No. 1 on the Radio Songs chart. Digital sales amounted to 6,000 units, placing it at No. 2 on the Digital Song Sales chart.

Wallen placed three songs in the Top 10: “What I Want” at No. 2, “Just In Case” at No. 4, and “I’m The Problem” at No. 5. It’s a rarity to have three or more songs simultaneously in the Top 10, but this was Wallen’s eighth time pulling it off, tying him with Carpenter for the seventh highest achievement on that particular list. No one’s done it more than Drake has—19 times. Looking closer at the No. 2 song, “What I Want,” it was streamed 22.3 million times, securing No. 1 on the Top Streaming Songs chart. Despite having over 10% more streams than “Ordinary,” it was only No. 46 on the Radio Songs chart, resulting in a significant difference in the overall totals used to calculate the Hot 100. Airplay for “Just In Case” (No. 21) and “I’m The Problem” (No. 22) actually ranked higher than “What I Want.” The combined airplay between Wallen’s three songs could match “Ordinary,” signaling some potential for change in the Hot 100’s top spot. In other words, Wallen’s high radio profile seems to spread focus across his catalog and therefore actually dilute his standing.

Cardi B’s new single “Outside” debuted at No. 10. It’s the 13th Top 10 of her career. Streaming reached 15.6 million and digital sales 14,000, placing the song at No. 6 and No. 1 on the streaming and digital song charts, respectively.

The success of “KPop Demon Hunters,” driven by an influx of streams, placed the movie’s fictional K-pop groups on the Hot 100 as well. The Saja Boys’ song “Your Idol” debuted at No. 77, and Huntrix’s “Golden” debuted at No. 81. In addition to the credit going to the fictional idols, all eight real artists, including names like Kevin Woo and Audrey Nuna, made their way to the chart for the first time thanks to the OST. Over on the Global 200, six tracks from the soundtrack debuted, including “How It’s Done,” “Soda Pop,” “What It Sounds Like,” and “Free.” As mentioned earlier, streams for the following week could mean even more tracks coming to the Hot 100. Fictional artists from films or TV shows occasionally land hit songs. For example, the Wonders from the film “That Thing You Do!” reached No. 41 on the Hot 100 with the movie’s titular theme. Having said that, having numerous tracks from a single soundtrack see such widespread success simultaneously is far from ordinary.

The KATSEYE single “Gabriela” debuted at No. 94 on the Hot 100. Alongside it and continuing its momentum was “Gnarly” at No. 98. “Gabriela” also debuted at No. 30 on the Global 200 and No. 24 on the Global Excl. US chart, marking the group’s highest position to date on both. KATSEYE has steadily been gaining traction in the US but also globally.

As is widely known, KATSEYE represents the first attempt to adapt the unique K-pop approach to the English-speaking market. K-pop previously went through a phase where it adopted Western pop music for success in the region before evolving into a cultural export with polished production and distinctive appeal. KATSEYE ventures further, taking the style right from the source and fully localizing it in the West, allowing the “K” in K-pop to transcend geographical and linguistic boundaries and creating new opportunities for imbuing it with expanded meaning.

“Gabriela” seems to be the first proper step in this expansion. From their debut to the release of “Gnarly,” KATSEYE has proven that the K-pop system can work in the United States, a locale critical for taking on the global market. As a result, KATSEYE is more than a group just borrowing from the periphery or experimenting—they’re directly involved in the culture and walking an organically evolving path. Their decision to give “Gabriela” a Latin pop sound is about more than just aiming for the increasingly significant Latin American market.

This approach stands in stark contrast to how K-pop traditionally incorporates Latin music, such as by dabbling in popular genres or collaborating with local artists. But KATSEYE takes it further—they can claim authenticity with their Latin sound thanks to group member Daniela. A Cuban and Venezuelan American, Daniela comes from a family of professional Latin ballroom dancers. She sang KATSEYE’s first-ever Spanish lyrics, saying she felt “honored” to “connect with our Latino fans and that community a little bit more.” The Latin aspects of “Gabriela” are rooted in Daniela’s life and cultural background, adding to a narrative of diversity rather than simply embracing a genre as a strategy.

The music video for “Gabriela” is full of creativity and admiration in the same way. The video serves as an homage to the telenovela, Spanish-language TV dramas. Starring Jessica Alba, herself from a Latin background, the video embraces classic tropes of the telenovela format, including over-the-top acting, glamorous costumes, melodramatic conflicts, and wild plot twists. The attention to detail makes it come across as completely authentic, not only with Latin audiences but also with English-speaking audiences familiar with the style. To put it another way, it’s one thing to speak Korean, and another to make a joke with a reference to “Infinite Challenge.” Now, “K” isn’t about content, it’s about infrastructure—which is why so many people are watching KATSEYE’s future so closely.

  • The “KPop Demon Hunters” soundtrack debuts at No. 8 on the “Billboard” 200, No. 10 on the Top Streaming Albums chart, and No. 18 on the Top Album Sales chart. On the Hot 100, “Your Idol” debuts at No. 77 and “Golden” debuts at No. 81. On the Bubbling Under Hot 100, “How It’s Done” lands at No. 1, “Soda Pop” at No. 9, “What It Sounds Like” at No. 10, and “Free” at No. 15. The two fictional groups, plus the eight people who provided their vocals for the songs, all debut on the Emerging Artists chart, everywhere from No. 9 to No. 49.
  • KATSEYE’s single “Gabriela” debuts at No. 94 on the Hot 100.
    “Gnarly,” meanwhile, is No. 98. The group returns to the Artist 100 at No. 89 and lands at No. 3 on the Emerging Artists chart.
  • ROSÉ and Bruno Mars’ duet “APT.” is No. 28 in its 36th week on the Hot 100. The song is No. 34 in streaming, No. 25 on the radio, and No. 24 in digital sales.
  • j-hope and GloRilla’s collab “Killin’ It Girl” debuts at No. 90 on the Hot 100 and No. 7 on the Digital Song Sales chart.
  • ENHYPEN’s EP “DESIRE: UNLEASH” is No. 62 on the “Billboard” 200 and No. 3 on the Top Album Sales chart. The group is No. 25 on the Artist 100.
  • “GOLDEN HOUR: Part.3” by ATEEZ is No. 106 on the “Billboard” 200 and No. 5 on the Top Album Sales chart. ATEEZ, meanwhile, is No. 37 on the Artist 100.
  • The BTS song “HOME” returns to the Digital Song Sales chart at No. 19.
  • LISA and Maroon 5’s single “Priceless” is No. 47 on the Radio Songs chart.
     SEVENTEEN’s album “HAPPY BURSTDAY” is No. 12 on the Top Album Sales chart, while the group is No. 97 on the Artist 100.
  • “HOP” by Stray Kids is No. 21 on the Top Album Sales chart. The group is No. 86 on the Artist 100.
  • BOYNEXTDOOR’s fourth EP, “No Genre,” is No. 46 on the Top Album Sales chart. The group is No. 14 on the Emerging Artists chart.
  • ZEROBASEONE is No. 42 over on the Emerging Artists chart.
  • On the Global 200, “Gabriela” by KATSEYE debuts at No. 30 and ILLIT’s “Billyeoon Goyangi (Do the Dance)” debuts at No. 144. Six songs from the “KPop Demon Hunters” soundtrack make their debut on the chart as well, in positions ranging from No. 52 to No. 155.

Finally, here’s a full breakdown of K-pop songs on the Global 200.

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