This summer, as a stream of new songs poured out from major artists like Harry Styles, Kendrick Lamar and Bad Bunny, a familiar but unexpected name showed up on the Billboard chart. Kate Bush came in at number eight on the Hot 100 the week of June 11 with one of her signature songs, “Running Up That Hill,” originally released in 1985. It reached number 30 that year. The song was featured on several episodes of season four of Stranger Things on Netflix, which started streaming on May 27, and received a surprising amount of attention for its use as a plot point in a key scene in the fourth episode in particular. According to Spotify, the number of daily streams of the song increased 88-fold globally immediately after Netflix released the new season. In the US, the number increased 100-fold.

Plenty of older hits re-enter the spotlight when featured on TV or in movies, but it’s less common than you might think for them to grow popular enough to chart because the music market tends to focus its resources on new artists and music. The early 1990s are considered an exception, with songs like “Unchained Melody” (in the movie Ghost), “Bohemian Rhapsody” (Wayne’s World) and “My Sharona” (Reality Bites) all charting at the time. The phenomenon wasn’t to happen again until 2015, a full 20 years after “My Sharona,” when the song “Straight Outta Compton,” which lent its name to a film about N.W.A, came in at 38 on the Hot 100. The Nirvana song “Something in the Way” also reached number 46 on the chart earlier this year after its inclusion in the movie The Batman. And then Kate Bush’s “Running Up That Hill” made it all the way to the top 10.

There’s no doubt that streaming played a huge part. Consider this example: You just heard a fantastic song on TV or while at the theater. In the physical media era, you would have had to track down and buy the soundtrack or the album the song originally came from in order to hear that track again. It was a major hurdle for both people who were already familiar with those older hits as well as people of a generation that was just falling in love with them for the first time. In the early 1990s, radio channels did some of the work to fill this gap, but these days, it’s all up to streaming. “Hey Siri, what song is this?” For Netflix viewers, the new season of Stranger Things is a big deal three years in the making, and they all had a similar experience over the same weekend, seeking out the same song.

But this isn’t merely about technology, nor can all songs featured in different media receive this kind of heightened attention. “Running Up That Hill” feels at home in Stranger Things and its mid-1980s setting and is a perfect fit for its characters and storyline. It’s no coincidence that plenty of people relive the emotions of Stranger Things 4x04 when hearing the song. It doesn’t matter if you never even heard of Kate Bush or this song of hers before watching the episode—you’ll never forget the song, and it’ll flicker back into your mind every time you forget how precious the little things in life are. And your memories of those little things are what save your life and the world thanks to being so exceptionally miraculous, so much so that they deserve to be called “A Deal with God”—the song’s subtitle.