It’s been quite the year for NewJeans: debuting in July with “Attention” and their first EP, putting out “Ditto” and “OMG” in the winter and singing on “Zero” and “Be Who You Are (Real Magic)” (feat. JID, NewJeans, Camilo) for Coke Studio. In that short time, they’ve become a group that’s difficult to pin down in words in the world of fourth-generation K-pop. In that world, status and popularity, as well as sales and streaming figures, are all important, and NewJeans has certainly performed well in those regards. But they’re also that rare group that, when you step away from that world for a moment and simply look at them from the view of the US market, seems right at home as an up-and-coming artist.

The short version of that reason is that NewJeans’ music easily translates to expectations in the US market and isn’t bound musically by the rules of K-pop. They’re also clearly very creative, organized and consistent when it comes to strategic areas like visuals, including music videos. And let’s be real: They also have a solid grasp of the English language; there’s no wondering who speaks it or how well. And what better group than NewJeans to collaborate with the Powerpuff Girls as they push for another reboot? It might then feel more natural to compare their trajectory to, say, d4vd, JVKE or the group FLO.

Early numbers around the releases of “Super Shy” on July 7 and “Get Up” on July 21 go to show just how much NewJeans is steadily growing. Figures for the first week after “Super Shy” was released are reflected on the Billboard chart for the week of July 22. The song debuted at number two on both the Global 200 and the Global Excl. US charts with a whopping 63 million streams—even higher than their previous best when “Ditto” went to number four on the latter chart with 46.5 million streams. “Super Shy” debuted on the Hot 100 at number 66 after being streamed 9.2 million times in the US, breaking the records previously set by “Ditto” and “OMG” at numbers 82 and 74 respectively. 

On Spotify, NewJeans’ previous high on the Weekly Top Songs Global chart was “Ditto” at number 11, while they topped out at number 27 on the US chart with “OMG.” “Super Shy,” meanwhile, hit 22 globally and 32 in the US in its first week (July 7–13) and jumped up to numbers 12 and 15 respectively the following week. NewJeans’ success in streaming has only gone up since the release of “Get Up,” which was number 4 on the Daily Top Songs Global chart and number 10 in the US. Four other tracks off their new EP—“ETA,” “Cool With You,” “Get Up” and “ASAP”— all landed between numbers 21 and 41 globally and number 16 to 32 in the States; the chart data suggests listeners in the US are more likely to listen to the whole EP. Continuing on the wave of popularity, the group will be promoting in the US, including a performance at Lollapalooza in early August, so it’s likely they’ll only continue to rise on the charts.